Cyntivee: Confessions of a corporate techie turned fitness cannapreneur


This week we talked to Cynthia, who up until six months ago, did everything she was supposed to do to be ‘successful’.  But, like many of us do, she felt stuck in an endless loop of stressful days and anxious nights. So, she decided to do something about it.

She left her career to focus on her passion for wellness and cannabis and started Cyntivee, community dedicated to breaking down everything you THOUGHT you knew about Cannabis and CBD.

Whether you are an enthusiast or a newbie, you can find product reviews, recommendations, recipes and fitness tips from a corporate girl turned #girlboss.  

Tell us about yourself, what’s your story? How did you come up with the idea for Cyntivee?

Hi  b.Blunt! My name is Cynthia and until recently, I was always a willing participant in what eventually felt like a lifelong rat race. I worked hard in school, graduated with honors from Vanderbilt, went on to be a Fulbright scholar and then launched my career at 23 years old at Google.

A few years later, I had hit what felt like a stagnant point on many levels and eventually found myself stuck in an endless loop of stressful days and sleepless nights spent laying in bed worrying about my future. I gained weight, the cystic acne from my teenage years came back, and I was at an all-time low.

After six months and many attempts at recovery, my path back to health began unexpectedly with a vape pen! I started sleeping again and regained my bounce during my morning workouts. Eventually I was able to incorporate CBD and cannabis into different facets of my life from sleeping through the night and calming social anxiety at dinner parties, to relieving muscle pain during marathon training.

I lamented that cannabis wasn’t already a cornerstone of wellness amongst people who could greatly benefit and mainly amongst people like me: ambitious and hard-working but at times (if not frequently) overtaken by anxiety about their place in the world and their future. I kept looking around and finding many of my peers, running into the same fears about both life and cannabis.

I knew that many still subscribed to the stigma and were misinformed so I started Cyntivee to help open up the conversation, re-educate the community and offer myself up as a guide through it all!

How often do you blog and where do you get your inspiration?

I’ve been shooting to produce original content every 2 weeks including videos, blog posts, recipes and workouts!

I have a vision to create a cohesive re-introduction to cannabis. I had to be educated about so many things when I started and feel that this is a huge hurdle to overcome for people who are already nervous about trying it.

I understand the fears and misconceptions about cannabis and I want to both address them and start introducing factual information. For those that have already overcome the stigma, I want to provide guidance and a friend through the process of getting started.

That’s what keeps me inspired! What can I do to help you figure this out? How can I contribute to this community of enthusiasts AND newbies?

What products do you love to use (and review) as a fitness cannapreneur?

I love them all. All cannabis products have a place in my heart, but my top 3 to review are: vape pens, tinctures and edibles. They are clean, easy to carry, easy to consume, and effective at creating a range of experiences from medicinal to recreational.

How do you come up with your recipes?

I want to maintain a high level of ease for all Cyntivee recipes so that people with little to no experience in the kitchen (like me) can still make CBD treats to enjoy before a workout, after a long day at the office, or at a party.

So far, we’ve created infused versions of some of my favorite things! Green smoothies are a regular part of my diet so adding CBD was the next step in boosting workout recovery.  The CBD Paletas and CBD Energy Bites are also easy to make, and a blast to share with friends so they are new additions to my arsenal of snacks!

What were some of the things that you learned unexpectedly since starting your journey?  Have there been any challenges that you’ve had to overcome? How have things changed from your “former life”?

Launching Cyntivee is a passion project that I never thought I’d actually get to start so it’s surreal that I’m actually getting to do it!

Professionally, I’ve had to adjust my perception of ‘success’ and really push myself to find happiness at each step of building Cyntivee. I am learning how to be a videographer, a designer, an educator, and an ‘online personality’ so it’s about finding that balance between wanting perfection and allowing myself to make mistakes as I develop these skills.

I’ve found  a lot of growth  in building something from scratch and celebrating the little wins: the first Instagram post, the website launch, the 500th follower. It all means so much because of the work behind each milestone. And there’s still so much left, it’s exciting.

How did you get introduced to cannabis, and is it a part of your everyday life?

My now-boyfriend has had a medical marijuana card for over a decade and always spoke passionately about it during our friendship. When I was going through the worst of my anxiety and insomnia, he offered up his vape pen and explained how he thought it could help. We’ve been inseparable ever since. Me and the vape pen..and my boyfriend.

Cannabis is definitely part of my everyday life. CBD is a part of my bedtime and fitness routine. Recreationally, I love vaporizing flower on the Volcano vaporizer and the occasional joint!

Where are you located? What’s the weed scene like there?

I live in New York right now but am moving back to the Bay Area in August!

I’ve lived in New York for the past four years and LOVE the weed scene out here. There’s a close-knit and diverse community of advocates pushing for legalization, de-stigmatization, and business development. It’s been incredible to be a part of something that is growing right before our eyes.

Still, my love affair with New York is ending in a few weeks as my partner and I make it out to California. I lived in San Francisco from 2012-2014 but wasn’t part of the scene at all so I’m ecstatic to see what it’s all about!

Do you have a favorite cannabis related story or memory?

Sigh..just one? The first time I listened to music while high was a life-changing moment. It felt like I had unlocked a new level of musical consciousness; like I had been let-in on an inside joke between the producer, the artist, and myself. I remember saying things like: “Do people know how genius this song/album/artist is?!” I think I might have cried. Happy tears, of course.

The first time I had sex while high was also very memorable. I felt like such a goddess! I was so happy with my body, my life, the moment, everything. Everyone deserves to feel that way during their most intimate moments.

 What’s next for Cyntivee?

Everything! I’m going to continue building my own expertise, creating educational content, getting certified as a personal trainer and exploring my new home in the Bay. Since recreational cannabis is legal in California, I’m excited to start incorporating more education about the whole plant in addition to my CBD-focused content.

I also want to figure out what gaps in the industry I can fill with the Cyntivee platform whether that be content or building my own product offering or service. I am ready to take it all on!

How can you be reached?

You can visit or follow @cyntivee on Instagram. So excited for you to join us!


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