This week b.Blunt talks to two San Francisco #girlboss Moms that created Elevate, a wellness-focused lifestyle brand featuring a collection of wellness products, accessories, and athleisure wear designed for the modern woman.
They create these really cool one of a kind boxes, called the Immersive Experience Box, that will elevate your senses through taste, smell, touch, sight and sound and will help you live more a more centered and balanced life.
They are on a mission to de-stigmatize cannabis by educating and empowering women on their self-care and self-love journey through life.
Tell us about yourself, what’s your story? How long have you been in the cannabis game?
Hello, we are Ginny and Lian. We are best friends and the co-founders of Elevate. Lian has years of experience in apparel design and production. Ginny is a realtor and marketer with a background in event management and business operations. We started Elevate in January 2018.
How did you come up with the idea for Elevate? And, what attracted you to the cannabis industry?
We wanted to create something that we needed in our lives and we knew others did too. We are both mothers and we each separately went through difficult hardships after having our own children (Ginny was suffering from postpartum depression, while Lian had a long history of depression and anxiety). After conventional practices of medicine failed us, we found that our bodies needed something different. Something needed to change. As we discovered and dove into cannabis wellness, we found ourselves going through a journey of self-care, spirituality, and self-discovery. Cannabis has been so positive and life-changing for us that we wanted to share how it can also help others who are seeking alternatives. This magical plant is the inspiration for Elevate, and we aim to contribute to a culture where anyone in need of this powerful plant has access to the resources and knowledge necessary for mindful consumption.
How would you describe your brand and services to someone who’s new to cannabis?
Elevate is based on the idea that life should lift more than your stress and cortisol levels. Our mission is to de-stigmatize cannabis use while educating and empowering women on their self-care and self-love journey. We are a cannabis lifestyle brand featuring a wellness-themed curated box.
The Immersive Experience Box was inspired by cannabis and created to be used with it, though it is not required. This box is about opening up your perspectives and changing your mind’s framework in order to live more fulfilling and happy lives. Cannabis, an often misunderstood and stigmatized plant, has been used in religious meditation and personal reflection for thousands of years around the globe. We are here to re-establish the connection between cannabis and introspection.
What is the Immersive Experience Box, why would someone utilize that service?
The Immersive Experience Box is a quarterly wellness-themed gift box, curated with non-cannabis products to be used while elevated, and each box is an immersive experience to help you find your center. Included is an audio guide, which weaves together instructions, meditation, and products inside the box for a journey like never before.
Many modern women (us included) take on so much in their lives but don’t hold the time and space needed for themselves to recoup. We want to challenge everyone to take care of themselves. Self-care and self-exploration take not only practice and discipline but also enjoyment; this box is our way of bringing these essential skills back into our lives.
Do you have to live in a adult-legal or medical cannabis state to order the box?
No. Our box is curated with non-cannabis products, so we are able to ship this box anywhere. We do suggest to use the box, along with the audio journey, while elevated to fully immerse yourself into the experience of self discovery, but you can also enjoy the benefits of it without using cannabis.
The box will soon be available for purchase by itself on our e-commerce site, and we are also cultivating partnerships with cannabis retailers so that the box is available with a curated cannabis sample pack at local dispensaries in cannabis legal states.
We just launched our partnership with SAVA, a San Francisco based online dispensary. Our Immersive Experience Box is now available for purchase through their site with the SAVA Cannabis Sample Pack! We are so elated and grateful for this partnership. The cannabis items that come with the Immersive Experience Box through SAVA are: Satori THC Chocolate (Wild Strawberry in Dark Chocolate), Om Epsom Mineral Soak, and the Papa & Barkley Releaf Balm.
What’s next for the Elevate brand?
We are currently working on our apparel and accessories line and getting the word out there about Elevate. We hope to see our product in dispensary shelves this holiday.
How did you get introduced to cannabis, and is it a part of your everyday life?
We were both introduced to cannabis as teens and young adults; it was something that we used as an act of rebellion and as an escape. But now as adults, we approach the use of cannabis holistically and with respect for its wellness benefits. We do use cannabis in our everyday life, mostly microdosing in the form of tinctures and/or vape pens.
Where are you located? What’s the weed scene like there?
We are located in the San Francisco Bay Area, which has a deep history in cannabis activism. We’ve made a lot of new friends this year within the local cannabis community, and we would say that the overarching goal for all of us is to work toward de-stigmatizing the plant and promoting its wellness potentials, so that the general public have the access needed for educated consumption.
The local dispensaries in the bay are well kept and well stocked. Some are beautiful and swanky, while others are mom and pop type shops. You can probably find at least 2 to 4 cannabis-related events a month, ranging from cannabis infused dinners and educational seminars, to industry networking opportunities and trade shows. We are blessed to be among so many of our peers promoting the same goal, and to be in such a flourishing community.
How can you be reached?
You can reach us at firstname.lastname@example.org with any questions or to learn more about Elevate and our Immersive Experience Box. Included below are other ways to reach us, as well as the link to purchase our box with the SAVA Cannabis Sample Pack if you’re located in California.