This week, b.Blunt Talks sits down with Erin Gore, the founder and president of Garden Society, a “female friendly”, low-dose cannabis confections company located in the heart Northern California wine country, to talk about how they are highlighting the farm to table culture of Sonoma County by making high-quality, cannabis-infused confections and sun-grown flower pre-rolls.
Erin and her team are dedicated to creating a sisterhood of women in search of new, more holistic ways to rejuvenate from the rigors of their daily lives. They are making products with ingredients that are organic and natural, chef-driven, and using flower that is grown using sustainable farming practices.
Their signature product, the Fruit Gelées, was created in collaboration with a a chef from a Michelin-starred restaurant. This decadent confection is made from a blend of zesty fruit and infused with a Sativa cannabis strain to energize the body and mind.
Garden Society also offers two delicous chocolate edibles. An artisanal milk chocolate with sea salt infused with an indica for blissful rest, and a spiced dark chocolate with chili that’s sativa-infused for daytime.
You should also check out their new line of strain-specific full flower “Rosettes,” which are pre-rolled joints in a petite size for individual use or to share.
So, if you just want to feel good and happy and alive, theGarden Society is a “fresh perspective” in finding the joy of cannabis.
Erin, thanks so much for talking with us today. How did you come up with the idea for Garden Society? What attracted you to the cannabis industry?
I came to cannabis looking for pain relief. I had been a college athlete and injured myself, eventually having both hips rebuilt while I was still in my 20s. I didn’t want to rely on opioids, so began experimenting with cannabis. The products I tried were too strong for me, so I began exploring cannabis in the kitchen with friends. We did a number of “high holiday baking parties” trying to find the right combination of deliciousness and pain relief. I eventually hit upon a balance that worked, but didn’t want to give up the parties. We still host Garden Parties with customers and brand ambassadors!
Who is your ideal audience?
We’re a woman-focused business, but really, our ideal customer is someone who wants to experience cannabis products that are of high quality and consistent. We are unique in that we use a full-spectrum cannabis input that maintains many of the cannabinoids and terpenes, providing consistent results and effects. Really, consumers looking for more relaxation, pain relief and J-O-Y in their lives, regardless of gender identification.
What are you most popular products?
Our Fruit Gelées are a bedrock product of the brand, but we’ve just updated our chocolates, offering an artisanal milk chocolate with sea salt infused with an indica for blissful rest, and a spiced dark chocolate with chili that’s sativa-infused for daytime. We’ve also just launched our line of strain-specific full flower “Rosettes,” which are pre-rolled joints in a petite size for individual use or to share.
How would you describe your brand to someone who’s new to using cannabis?
Garden Society is a B-corp wellness brand that creates cannabis edibles and pre-rolls intended to help women get more pleasure and joy from their lives. Taken as suggested, our products may add happiness, calm, relief, or even deep sleep to your life. Our ingredients are organic and natural, chef-driven, and our flower is grown using sustainable farming practices. We have a biweekly podcast that examines women’s lives, business roles, and parenting challenges called “Garden Society | The Podcast” and we regularly host Garden Parties to invite new customers to engage with the brand. We’re running on all cylinders. Life should definitely be more fun!
In your opinion what is the biggest challenge for women business owners? What motivates you to keep going?
There’s still a “grass ceiling” in cannabis, though we are working hard with other female founders, banding together to support one another and make our businesses succeed. Staying motivated isn’t an issue for me. This is such a fascinating time to be in the cannabis business and I’m excited by each day’s challenges. As a wife and mother, cannabis makes a great fit for my family lifestyle as well as my work life.
What was it like to be featured on the Today show?
It was crazy and wonderful! I grew up watching The Today Show, so to actually be on the set was a once-in-a-lifetime treat. I was also excited to have a chance to address a national audience about responsible cannabis use and how it can really add to one’s life.
How was cannabis introduced to your lifestyle? Do you have a favorite cannabis-related story?
Really, it came to be through necessity. First for pain relief through my hip surgeries and then for fun and stress relief from my corporate career, enter the “high holiday baking parties”.
Who is the team behind Garden Society?
I’m really focused on fundraising and expansion. My co-founder Karli Warner handles the marketing and creative side. At the end of the day, we are each other’s yin to our yang. We have a rockstar production team, really amazing co-manufacturers, and a great distributor. At present, we have two amazing advisors in strategy and marketing, they are guiding us through some additional key hires in sales, marketing, and expanding production. It’s an exciting time for us!
Where are you located? What’s the weed scene like there?
We are in Sonoma County, the Wine Country area of California, and we’re just below the famed Emerald Triangle, so the weed scene here is very lively. I love the people in cannabis, particularly right now as we struggle alongside the state of California to get licensing and taxes and other essentials figured out.
If you could invite three people, (dead or alive), to a dinner party, who would you invite?
Michelle Obama, Chelsea Handler, Katherine Johnson.
How can you be reached?