The 420: Canna Style


It’s a new dawn, it’s a new day. Redefining what it means to be a stoner.

This week we met with Amanda Smith, founder of Canna Style, a new lifestyle brand and website featuring curated cannabis accessories and apparel focused crushing the stigma of cannabis use.

Amanda, once a product designer for Victoria’s Secret and Ann Taylor, is taking the extra that turns the ordinary into the extraordinary by creating a footloose and fanciful online destination designed to bring cannabis enthusiasts together through art, design and modernism.

Canna Style offers stylish products that are designed to enhance the experience smoking cannabis and fight the stigma.

Amanda, it’s so great to connect. We are so excited to learn more about Canna Style! What was your inspiration?

Our motto is “redefining what it means to be a stoner.” I was raised to be ashamed and hid my cannabis use, so my main goal is to normalize it. I want to use positive messaging to influence a new generation of cannabis users who embrace their cannabis use.

Our products are meant to be worn out in the world or kept on display in your home, never something that needs to be hidden or put away. The site offers a have a mix of both private label items designed exclusively for Canna Style and 3rd party brands which we have hand-selected to feature in our shop.

Putting the extra in extraordinary

How would you describe your brand and services to someone new to cannabis?
For new users of cannabis, or anyone naturally curious, our Instagram page @cannastyle, is a great source to find out what is going on in the cannabis industry and find some daily inspiration. And our shop features all the pieces anyone would need to get started smoking cannabis.

Oprah, Bob Marley and My Mom

If you could invite 3 people dead or alive to a dinner party who would you invite and why?
Bob Marley because I would love to smoke with him and hear him sing.
Oprah because I would love to share a joint with her and listen to what she has to say. And finally, my Mom. She passed away 3 years ago, and I would love one more conversation with her. It would be great to get the chance for her to accept me for who I am, a cannabis user, and all.


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