This is a part 2 of our interview with Amanda Smith, founder of Canna Style, a new lifestyle brand and website featuring curated cannabis accessories and apparel focused on crushing the stigma of cannabis.
The site is now live and it’s extraordinary! Amanda gets her inspiration from around the globe and features products from the USA, Japan, South Africa and India.
Holiday shopping is going to be so easy this year!
Hi Amanda! Congrats on the official launch of the website. It’s awesome! We love it. Tell us, how did you get introduced to cannabis, and is it a part of your everyday life?
My best friend during my college years introduced me to cannabis. It remained an everyday part of my life throughout my 20s, but I hid it from friends and family. I quit cannabis almost completely in my 30s, I got married and was trying to live the life my family and society told me was “normal”, instead of the life I wanted. I ended up terribly depressed and finally decide to try therapy. It was through my therapy I rediscovered myself and also cannabis, I’ve haven’t looked back since.
Be who you are and say what you feel……
What drew you to the fashion x cannabis industry?
After spending over a decade working in product design for brands such as Victoria’s Secret and Ann Taylor, I decided it was time to bring the same thoughtful approach to designing I had learned in the fashion industry to the cannabis industry. Turned off by all the typical masculine/rasta themed products, I wanted to create products that were both beautiful and functional.
Where can our readers go to shop your products? What can they expect from the Canna Style shopping experience?
Canna Style is a lifestyle brand featuring a mix of accessories & tools for consuming cannabis in addition to apparel and fashion items. We have a mix of both private label items designed exclusively for Canna Stlyle and 3rdparty brands which we have hand selected to feature in our shop.
We are also launching a sister brand Amarii which is sophisticated leather bags and cases for carrying your smoking essentials. All pieces are completely functional and odor proof.
Because those who don’t mind matter and those who matter don’t mind.
In your opinion what is the biggest challenge in the cannabis industry right now, specifically for women? What motivates you to keep going?
I think the biggest challenge for women is that wealthy men from other industries are entering the cannabis industry now. The wage gap in America sadly still exists and therefore more men will enter this industry with a leg up than women. But I see a new generation of powerful women who are embracing their cannabis use, not afraid to speak their voice and incredibly supportive of each other. And that keeps me going.
I feel like a global citizen.
Where are you located? What’s the cannabis scene like there and how does it impact the decisions/designs behind Cannastyle?
I am located in NYC, but I feel more like a global citizen. I also take a global approach to designing and sourcing products. From checking out boutiques on the west coast, to visiting local markets in India, I take inspiration from around the globe. Our launch features products from the USA, Japan, South Africa and India.
Do you have a funny or memorable cannabis related memory that you’d like to share?
Nothing specific, my most memorable moments are the ones when you laugh so hard with your friends you almost fall on the floor.
How can you be reached?
www.shopcannastyle.com, Instagram @cannastyle, or email@example.com